2014 – ongoing, sixth edition
WHAT
Diritto al Compleanno, Energie Sociali Jesurum’s initiative in collaboration with the Department of Social Policies, Health and Rights of the Municipality of Milan: from 2014 to date birthdays free of charge, thanks to the collaboration with Private Partners.
PERCHÉ
To guarantee all girls and boys the opportunity to celebrate their birthday, whatever the difficulties families face.
HOW
Thanks to Boing, Frùttolo, Fondazione Cariplo and thanks to Hasbro, Mastro Geppetto, La Bottega dei Palloncini and Coop Lombardia, who have decided to donate their toys and snacks. Thanks to the citizens who contributed by donating a “compleanno sospeso”. Institutional Press Conferences in the various editions. The member companies had the opportunity to support, alongside the institutions, many families in difficulty.
Jesurum