2015, showers in the Vatican
WHAT
Energie Sociali Jesurum Lab, in collaboration with Dove Unilever Italia, contributes to the project of showers for the homeless that Pope Francis had installed in San Pietro.
WHY
DOVE represents authentic beauty, wide and welcoming, soft and multifaceted. The beauty that each of us knows how to express if we have the opportunity to meet the other’s gaze.
HOW
DOVE donates 10,000 mini-size packs of bubble bath, ensuring the supply of products for one year. The initiative is reported by the main national media.
Jesurum